The long version, over a cup of coffee.
My journey started at Accenture and took me through some of the biggest names in advertising and marketing, including Mindshare (GroupM), IPG Mediabrands, ZetaGlobal and Fareportal. Along the way, I got to work with brands like Google, Motorola, Sony, Dabur, Tommy Hilfiger, Pizza Hut, KFC and American Express. I’ve managed marketing budgets of nearly ₹1,200 crore and explored how marketing, consumer behaviour and neuroscience come together to influence the way people think, feel and make decisions.I became curious about why people buy and what makes businesses grow. Eventually, I wanted to take what I’d learned and build businesses of my own. In 2018, I started Noboru World, and since then, my journey has taken me across ventures including Lushful, Auxman, Pinkfly, Sapiens and Fundamentals, alongside my work with Filing Buddy. Each venture has brought its own challenges and lessons, shaping how I think about business strategy, technology, marketing and sustainable growth. Building businesses has taught me that there is no single formula for success; you have to keep learning, adapting and making better decisions along the way.
Today, I spend much of my time working with entrepreneurs who are figuring out their next step. Some want to grow faster, some are trying to solve difficult business problems, and others are just getting started. I also teach at institutions like IIFT, IMT Ghaziabad and BML Munjal University, sharing lessons from the real world of business. Whether it's understanding customers, finding new growth opportunities or making better strategic decisions, I enjoy helping founders see their businesses differently and turn what they learn into action.
Anjan
If part of this story sounds like yours, let’s talk about yours.
Book a consultation →
