Notes from Anjan ✍️What I wish someone had told me
Playbooks & field notes.
How profitable businesses are actually built, written to be used, not skimmed.
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Startup · 19 Oct
How Do I Decide What My Product Should Cost? The Pricing Rules I Follow
I share five practical pricing rules I follow to help founders price their products confidently, protect margins, and communicate value to customers.
10 min read
Business · 15 Oct
From Idea to First Customer: How I Would Launch a Startup Today
Four fundamentals that decide whether a business lasts, long before the logo matters.
10 min read
Case study · AgriTech
From 700 Followers to a $2M ARR Business
$2M ARR reached, 42× organic traffic.
7 min read
Case study · InsurTech
Turning Organic Search Into a Major Growth Channel
20× organic traffic, 68K to 1.5M, 1.5M+ policies sold via organic.
7 min read
Case study · Healthcare
Powering the growth of a ₹100 Cr dermatology brand
9× revenue growth in 12 months, +300% daily leads.
7 min read
Case study · Electric mobility
Powering the digital launch behind 5,000 EV bookings in 4 days
9× return on ad spend, −62% cost per lead.
7 min readCase study · D2C
Building a D2C brand from zero to ₹2.5 Cr ARR
₹20L+ monthly revenue, +446% monthly orders.
7 min read
Case study · Enterprise
Transforming the digital experience of a Fortune 500 conglomerate
667× search clicks, 142× impressions.
7 min readCan’t find it?
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Most of these notes started as a question from a founder. If yours isn’t here, send it. The good ones become the next article.