Powering the growth of a ₹100 Cr dermatology brand
As Assure expanded into new markets, we built a performance engine that raised patient inquiries and lowered acquisition costs, supporting its growth to 13 outlets and a ₹15 Cr raise.
Assure Clinic grew into a ₹100 crore-valued dermatology brand, expanding to 13 outlets. Through performance marketing and a focused patient acquisition strategy, we helped increase patient enquiries, reduce acquisition costs and support the clinic's expansion.
The Challenge
As Assure Clinic expanded into new markets, it needed a consistent flow of patient enquiries while managing acquisition costs and building demand across locations.
What We Did
- Performance marketing: Ran Google and Meta campaigns focused on generating relevant patient enquiries.
- Patient acquisition: Optimised campaigns to improve lead generation and reduce cost per customer.
- Growth support: Aligned marketing efforts with the clinic's expansion into new markets and locations.
The Results
- 9× revenue growth in 12 months.
- 300% increase in daily leads.
- 55% reduction in cost per customer.
- 3.4 ROAS achieved through performance marketing.
- Supported the brand's growth to a ₹100 crore valuation and ₹15 crore in funding.
The Key Takeaway
Growth requires more than generating leads. The right marketing strategy connects patient acquisition, cost efficiency and business expansion to support long-term growth.
“Noboru helped us attract more patients, reduce ad costs and grow our clinic.”Dr. Priyanka, Assure Clinic
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